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Closed Loop Marketing

Closed Loop Marketing

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Communication is the path
to loyalty

Today’s economy requires us to think differently - to anticipate, react to, and exploit business opportunities at lightning speed. You can't afford to leave marketing success to chance. That's why Myriad has developed and evolved a powerful customer-centric solution for the digital age. It is the Closed Loop Marketing approach, and its strength is predicting and fulfilling customer needs while accurately measuring the ROI of marketing investment and quantifying the effect marketing efforts have on sales.

A Closed Loop Marketing approach measures the results of marketing and communication initiatives by tracking the response of targeted groups. The results of responses, such as completed surveys, promotional entries, coupon redemptions and purchase behavior, are aggregated in a database for evaluation to improve future marketing decisions. Marketing campaigns can then continuously adapt to the customers' wants and needs, creating a true relationship. Simply put: It allows marketers to develop, and monitor highly targeted strategic campaigns based on a wide variety of customer histories and behaviors.

Our Closed Loop Marketing approach empowers all of your organization's audience touch points within the marketplace, ensuring consistency and reinforcement of the brand message and activity.


340 King Street East, Toronto, ON M5A 1K8 Canada
T: (416) 703-8701 • 1 877-MYRIAD
info@myriadinc.com