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Loblaw
Internal Newsletter

Our client, whose accolades include being routinely awarded as one of “Canada’s Top 100 Employers” and “Canada’s Greenest Employers” to name a few, approached us with their unique communications objective: create an interesting, aesthetically-pleasing and interactive newsletter with a readership of 120,000 employees. This newsletter needed to appeal equally to everyone, from those in part-time in-store roles to management office executives, cross-country. It was no small feat, but we knew we could produce something which would ultimately please a group as diverse as its readers. The paper incorporates stories submitted, and reflects the values of the company and the people who work there. Along with recognition pieces, a portion of the paper is set aside for feedback, ideas and some fun elements like recipes and puzzles. Layout and design are eye-catching and reader-friendly, with photos incorporated throughout. Now in its fifth year, this bi-monthly, 8-page, full colour tabloid publication continues to make its way to locations across Canada, sharing stories and ideas as well as new and innovative products and services. The publication plays a crucial part in fostering a true sense of community to the 120,000 colleagues who receive it.


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