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Loblaw
Pharmacy Conference

This food industry giant’s annual educational and networking conference for its pharmaceutical arm was divided in two, east and west, incorporating Atlantic Eastern, and Country Western themes in Halifax and Calgary, respectively. One overarching theme, “Getting better every day”, advocated promotion of a healthy lifestyle. Being proponents of practice before preaching, we challenged participants to stay active during the Conference by striving to maintain 10,000 steps a day (monitored by branded pedometers). We also brought in local experts to lead delegates in yoga stretches which could be used practically while at work. We wanted delegates to leave with knowledge that could better their lives – and advocated to, the lives of their customers. The response? Myriad's end to end conference management and creative met and exceeded delegates' expectations, according to survey results. Quebec Region participants particularly appreciated the attention paid to accommodating their language needs, which we ensured would not prevent their full participation, start to finish.


340 King Street East, Toronto, ON M5A 1K8 Canada
T: (416) 703-8701 • 1 877-MYRIAD
info@myriadinc.com