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Research In Motion
Blackberry Pearl Launch

When it came to launching Blackberry Pearl to the top US carriers, including Verizon and US Cellular, RIM came to Myriad with a challenge. The device was launching earlier than planned and they had a very short turn-around to both market the phone to their channel and to provide the channel with a robust toolset. This toolset called for training materials, POP, and ads ready to place with their local media outlets. Debuting a new, elegant silver colour and a plethora of new features designed to simplify everything in the users life, we developed a similarly sophisticated design solution. A series of elements was developed with an emphasis on the beauty of the new styling for the product buoyed by imagery that evoked simplicity and class and clever tag lines that played on the new colour and the product name. The materials were also scalable and cross-compatible to integrate with the various carrier's existing brand standards and iconography.


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